About

Skills

  • Wordpress
  • Adobe Photoshop
  • HTML
  • CSS
  • Javascript
  • Responsive Web Design
  • PHP

Certifications

  • Google Adwords
  • Google Analytics
  • Bing Ads
  • Microsoft Access and Excel
  • Hubspot Inbound Marketing
  • Houzz Marketing Consulting
  • Marketing Trade School Direct Response Marketing

Work Experience

Search Influence Technical Internel Marketing Team Lead March 2013 - Present
  • Wrote over 50 industry related blogs with a focus on Google updates for Search Influence, Search Engine Land, and LocalU
  • Managed a team of 8 Internet Marketing Associates
  • Assigned all Production department work via a CRM system
  • Monitored 25 employee task loads
  • Directed a cross-departmental team in charge of technical analyses of client sites
  • Developed a training manual site to document all Production department processes
  • Analyzed average work times to create productivity metrics for monitoring our Production and Development teams' performance
  • Organized interdepartmental meetings and workshops to update teams and clients on industry changes and best practices
  • Used Google Analytics to write monthly site traffic reports for clients
  • Scheduled social media posts for clients on Facebook, Google+, Twitter, and LinkedIn via Hootsuite and Sendible
  • Lead efforts to integrate post promotion into social media scheduling process
  • Studied and selected best keywords to target in client campaigns
  • Researched, tested, and implemented a better data feed product for client packages
  • Created sales pitches and reports for sales and account management teams during new product implementation
  • Improved Moz Local’s validation, targeting, and pricing features through efforts with external stakeholders
  • Built and optimized Google profiles for clients in Google My Business
Tulane Executive Education Office Student Assistant Nov 2010 - March 2014
  • Designed and ran email marketing campaigns
  • Edited photos and designed templates for school’s webpages
  • Organized monthly Info Session events for prospective students
  • Created and filed expense reports using Concur
Tulane University - Technology Connection Social Media Manager & Web Developer Dec 2012 - Nov 2013
  • Edited photos and designed templates for school’s webpages
  • Designed and ran email marketing campaigns
  • Created, organized, and edited web content to include store information and product listings
  • Managed profiles across Facebook, Instagram, and LinkedIn
  • Promoted posts for special events
  • Photographed and provided marketing coverage for events via Instagram and Facebook

Education

Tech Talent South HTML / CSS / Javascript Oct 2015 - Dec 2015
This 8-week course was geared towards developing a deep understanding of the fundamental tools of front-end development (HTML/CSS, Javascript). Other highlights of the materials covered in this course include Javascript, jQuery, UI Design, Wireframing, Mockups, and Deployment.
Tulane University - A.B. Freeman School of Business Marketing Aug 2010 - May 2014
During my tenure at Tulane, I studied Marketing with a focus in Online Marketing. I took a 10-week Online Marketing class in which I learned the fundamentals of inbound marketing. Through this class, I was able to receive certification in direct response marketing.